Erika Welsh is one of the co-founders of Wild Friends. Wild Friends is a female-founded natural foods company that specializes in nut butters. They are a B-Corp (Certified Benefit Corporation) and through their company have a giveback program called Fuel Her Future where they donate 1% of their sales to programs that help to empower women and girls to chase their dreams. Additionally, they partner with Girls Inc. of the Pacific Northwest as their non-profit partner.
In this episode, Erika shares the story about how she started Wild Friends in college with her best friend, going on Shark Tank, using Wild Friends as a platform to give back to women and girls, making products that bring joy to people’s day, and so much more!
I hope that you enjoy my conversation with Erika!
This episode is hosted by Emma Benner.
What we talked about:
3:25- Introduction to Erika and how she founded Wild Friends
12:45- How Erika and her co-founder, Keeley, created and grew the business without prior business experience
16:05- The turning point in the business when it started to grow
19:35- Going on Shark Tank and how that transformed the company
25:45- Being in business with her best friend and how they’ve kept a positive relationship throughout
32:45- The strengths that Keeley and Erika each bring to the business
36:35- Their giveback program; Fuel Her Future and the nonprofit that they partner with
41:10- Finding joy in their products bringing other people joy
43:45- End of podcast questions
Book recommendation: The Giver of Stars by JoJo Moyes
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