232. Ben Rosario | The Marathon Project Returns in 2025

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If you’ve been around the world of distance running for any length of time, you’ve probably heard the name Ben Rosario. He’s done just about everything in the running industry—from professional runner and run specialty store owner to race director and Olympic-level coach.

Ben spent nearly a decade as the head coach and executive director of NAZ Elite in Flagstaff, AZ, where he guided professional athletes to national titles, World Championship appearances, and an Olympic Trials Marathon victory. Now, as the Co-Founder & CEO of The Marathon Project, he’s creating a world-class racing opportunity for athletes who are fast—but not necessarily pro. And if you’re an everyday runner, you might also know him as the co-author of Run Like a Pro (Even If You’re Slow), where he shares training principles anyone can apply to improve their running.

In this conversation, we discuss why Ben felt the need to bring The Marathon Project back, what sets it apart from other races, and where he sees it going in the future. 

An entrepreneur at heart, Ben has been the mastermind behind some of running’s most exciting projects, and we dive into the lessons he’s learned from each venture.

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